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Explain Sparks Legacy Academy quickly, establish Michelle's authority, and route visitors to courses, bundles, or agency seats.
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SPARKS LEGACY TEAMCOMPASSION YOU CAN TRUST ~ CARE YOU DESERVE
Phase 2 · Marketing & Sales
Turn the signed SOW into the sales path.
This guide translates Michelle's Scope of Work and Drive source docs into the Academy sales build: page structure, course offers, pricing, enrollment CTAs, SEO work, and content gaps required to stay on the June 19 launch path.
SPARKS LEGACY ACADEMY
Building trust through knowledge and expertise
Target launch
2026-06-19
Current phase
Phase 2
SOW timeline
7-8 weeks
Phase window
May 4-15
Selected Package
Professional package with a clear upgrade path.
Tier 2: Professional
$8,500 one-time
$125/month · 7-8 weeks
Multi-seat pricing, agency seats, automated volume discounts, and the agency admin dashboard are part of Professional. They are not reserved for Enterprise.
Enterprise capabilities can be added later through an approved upgrade or change order.
Professional white-labeling includes controlled subdomain and template branding; full custom domains and unique agency themes are Enterprise upgrade opportunities.
Professional analytics include core completion, quiz, and engagement metrics; advanced exportable reporting remains an Enterprise upgrade opportunity.
The delivered shells support Michelle's launch curriculum; self-serve net-new course authoring remains an Enterprise upgrade opportunity.
SOW Scope
What the marketing site must sell
Included
Modern responsive front-end
Included
Course listing and sales pages
Included
Pricing and enrollment CTAs
Included
Foundational SEO
Page Map
Build the path from trust to enrollment
Courses
List available courses with simple filters and clear outcomes for Medicare and Social Security education.
In motionCourse detail
Show curriculum, learning objectives, instructor authority, certificate outcome, and enrollment CTA.
In motionPricing
Present Course 1, Course 2, bundle, monthly update access, professional membership, and agency 5+ seat discount clearly.
Pricing source foundAgency enrollment
Explain 5+ seat purchases, assignable team seats, progress tracking, certificates, and custom quotes for larger groups.
Draft copyCourse Offers
Launch catalog copy framework
Social Security 101
A 3-4 hour foundations course covering Social Security, Original Medicare, enrollment periods, penalties, IRMAA, and practice scenarios.
Needs: Deck exists as PPTX. Need launch videos, full quiz imports, CE/certificate details, and LMS lesson breakdown.
Original Medicare
Folded into the 101 Foundations course and positioned around Medicare Parts A-D, costs, coverage gaps, and enrollment timing.
Needs: Use with 101 syllabus and deck. Confirm whether this appears as a separate sales card or as part of Course 1.
White-Label Client Course
A third course shell reserved for client-facing or agency-branded content after launch content is ready.
Needs: No launch deadline. Shell and brand hooks need to be ready.
Conversion System
CTAs and pricing decisions
Primary calls to action
Enroll in Course 1Enroll in Course 2Buy the complete bundleRequest 5+ agency seatsAsk about Professional Membership
OfferAudiencePrice
Social Security & Original Medicare 101
3-4 hours, CE pending
Individual broker / agent
$495
Social Security & Medicare Master Class
4-6 hours, CE pending
Individual broker / agent
$695
Complete Course Bundle
Both launch courses
Individual broker / agent
$895
Agency seats
$446 Course 1, $626 Course 2, $806 bundle
5+ seats in one transaction
10% off
Monthly Access Plan
Mandatory monthly access for current course materials, updates, guides, and resources
Required ongoing access
$29.95/mo
Professional Membership
Community, quarterly webinars, beta content, exclusive resources
Advanced member tier
$599 setup + $99.99/mo
Pricing Rule
The $29.95/month access plan is mandatory for ongoing course access, updates, guides, and resources. The Master Class should be presented as 4-6 hours across the marketing site.
SEO
Foundational discoverability checklist
- Unique metadata for homepage, course listing, course details, and pricing
- Course schema for launch courses once curriculum and pricing are confirmed
- Open Graph image system using Sparks Legacy Academy branding
- Sitemap and robots files before public launch
- Search copy focused on Medicare education, Social Security education, agency training, and completion certificates
Client Inputs
What Michelle needs to provide
- Course descriptions
- Learning objectives
- Module outlines for Social Security 101 and Original Medicare
- Pricing structure for individual seats and agency volume tiers
- MP4 videos for both launch courses
- Slide decks or supplementary lesson materials
- Quiz questions and correct answers
- Certificate wording or design preferences